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Home > About Us > Corporate Culture

Corporate Culture

Enterprise culture
  • CAUSE
    • Corporate Mission

      Lead Quality Life and Win Better Future

    • Core values: honesty

      honesty, responsibility, innovation, and dedication

    • Corporate Vision

      Beautiful Luneng, Thriving Development

    • Enterprise Spirit

      Strive for better performance and go after remarkable achievements

  • DEVELOPMENT
    • Corporate mission

      leading, innovation, and win-win

    • Strategic objectives

      become a public, professional, high-quality, and leading first-class modern enterprise group

  • BUSINESS
    • Operation philosophy

      benefit first, brand supremacy, people orientation, and scientific management

    • Outlook on talents

      energize talents with skills, promote co-creation and sharing

    • Outlook on macro-security

      safety in production, integrity, image safety, and cooperation

    • Outlook on customers

      serve our customers with heart and soul

    • Outlook on Megamarketing

      everyone serves as marketing subject, each detail represents Luneng image, and every matter creates brand value.

    • Outlook on products

      create quality life and industrial eco-chain

  • BEHAVIOR
    • Market awareness

      development based on trust, survival of the fittest

    • Team awareness

      deliver win-win cooperation with common goal in mind

    • Action awareness

      be aware of causes and resolute in deeds

    • Communication awareness

      openness, inclusiveness, and sharing

    • Learning awareness

      learning power means competetive power.